The era of advanced technology, industry circles realize that digital channels can increase marketing effectiveness, one of which is to use digital advertising. Referring to the advice of a data expert, McKinsey, targets in digital advertising can save as much as 15% of the business budget. In line with the advice stated by McKinsey, business people finally agreed that digital advertising could generate 70% of new opportunities for the world of goods and services. Digital marketing is said to increase accountability and digital marketing can also increase profits by as much as 25% or even more so that business people can profit in a short time.
Why is it better to use digital marketing than conventional marketing?
The businessmen who are still landing at the beginner level should know that by analyzing the market and analyzing the right data digital marketing in minimizing the risk of marketing targets is wrong. In this case, both of them will reduce the risk of cashing in the excess budget to choose agents and businesses in choosing the wrong advertising vendor. But on the one hand, even though digital marketing is profitable, some business people are apparently quite hesitant to use digital marketing as a profit-increasing hunter for companies, because business people recognize that company security and confidentiality is still an issue for business people who use digital marketing services. Even so, other business people actually use general data from users, not using personal data. Later, this data will be processed so that it will provide services for consumers who have been clinically tested.
In digital marketing, the most difficult challenge for business people is processing consumer data into their cookies. Because from cookies and a list of visitors available on the website, they can see and companies can provide targets to whom their products and services can be marketed. This also makes business people need a lot of people who have the ability to digitally marketing both advertising and SEO to provide references about processing consumer data that can be processed by the company and also so that the company gets data clarity about potential buyers in their company’s development activities .